James Watt: A Maverick Entrepreneur in the Craft Beer Industry


The BrewDog brand has exploded onto the craft beer scene in recent years, but few people know about the man behind the beer. James Watt is one of the co-founders and has been the driving force behind the company’s success. He is a true innovator, always pushing the boundaries of what’s possible in the brewing industry. In this blog post, we’ll take a look inside the mind of James Watt and uncover what makes him tick.

1. James’ background

Before James became a brewer, he had a background in law and economics. This unique background has given him the knowledge and skills to run a successful business. He saw a gap in the market for beer that was both high-quality and affordable. He decided to take matters into his own hands and started brewing his own beer. With the help of his friend, Martin Dickie, he founded BrewDog in 2007. The rest, as they say, is history.

2. James’ philosophy

James has a unique philosophy when it comes to brewing. He believes that beer should be exciting, fun, and an experience in itself. He wants people to enjoy drinking his beer and tell their friends about it. This philosophy is reflected in every aspect of the James watt brewdog brand, from the quirky design of their packaging to the experimental flavors of their beer.

3. James’ innovation

Perhaps the most impressive thing about James is his constant innovation. He is always experimenting with new flavors and brewing techniques to create something truly unique. One of his most notable creations is the world’s strongest beer, aptly named “The End of History.” This beer has an alcohol content of 55% and is served in a taxidermy squirrel. While this beer may seem extreme, it’s a testament to James’ willingness to push the boundaries of what’s possible.

4. James’ impact on the brewing industry

James’ impact on the brewing industry cannot be overstated. He has been a driving force behind the rise of the craft beer industry and has inspired countless others to start their own breweries. BrewDog now has over 100 locations around the world and has won numerous awards for their beer. James’ innovation and philosophy have set the bar high for other brewers to follow.

5. James’ vision for the future

Looking to the future, James has big plans for BrewDog. He wants to continue expanding the brand globally and create even more innovative and exciting beers. He has also expressed a desire to create a more sustainable brewing process and reduce the company’s carbon footprint. It’s clear that James’ passion for beer and innovation won’t be slowing down anytime soon.


James Watt is a true innovator in the brewing industry. His unique philosophy and constant experimentation have led to some of the most exciting and innovative beers on the market today. It’s clear that James’ impact on the industry will continue to be felt for years to come. If you haven’t tried a BrewDog beer yet, you’re missing out on an experience that’s truly one-of-a-kind.