Videos are a great way to engage with your customers and make them feel more connected to your business. In the world of e-commerce, incorporating video into your strategy has become increasingly important. Let’s explore why incorporating video into your e-commerce strategy is so crucial, according to the leading market expert Joseph Schnaier.
Video Showcases Your Products
● This helps customers gain an understanding of the product without having to come into the store or wait for it in the mail.
● Additionally, videos can also help demonstrate features that may not have been clear from pictures alone.
● Finally, videos are a great way for customers to get an up close and personal look at something before making a purchase decision, which can ultimately lead to more sales.
Educate Customers about Your Products
In addition to showcasing your products, videos can also be used as an educational tool for customers who may not be familiar with certain features or usage instructions.
A well-crafted video can explain all of these things in an engaging and informative manner that will leave customers feeling confident about their purchase decisions. This type of content is especially useful if you sell complex products such as electronics or appliances where customers must understand how they work before buying them.
Create Connections Between Your Brand & Potential Customers
● Video is also great for creating connections between your brand and potential customers who may not be familiar with it yet.
● Videos can tell stories about your company’s history, mission statement, values, etc., allowing viewers to gain insight into what makes you unique from other competitors in the market.
● Additionally, videos are a great way to introduce new products and services while keeping existing customers engaged and interested in what’s going on with your business.
Ultimately, investing time into creating engaging videos will pay off in increased customer engagement which leads directly to increased sales!